Some people recommend using speaker’s bureaus to find a good keynote. You know what all of these are so I’m not going to explain. If you’re going to pay, find a good keynote speaker to hire. I mean, what are you really paying those keynote speaker fees for? Why wouldn’t you just show the audience a video of the person speaking if it’s the same talk from one to the next? Find a good one If I were looking to hire a keynote, I wouldn’t hire anyone who wasn’t willing to do that. I really don’t know why more speakers don’t customize their talks to the audience. Unless the person does all this, their work as a keynote speaker lacks meaning. Asks the right questions of the audience and listens to their response.Ensures that the presentation will be accessible to people with disabilities.Thinks of ways to engage with audience members on an individual or group basis in a way that gets them involved in the meaning of the keynote talk you are giving.Has a passion for the betterment of society and see their talks as a way to improve people’s lives.Does not pitch or see the talk as an opportunity to develop their business goals.Has objectivity enough to abolish the personal benefits they want to get out of the engagement.Will ask the right questions of you to learn about your audience.Will poll, survey, and gather factual data on the people they are giving the talk for.Take the time to research your audience.If you are going to hire a keynote speaker, look for one who: This one-size-fits-all approach doesn’t work, and isn’t worthy paying for. The only way that speaker is going to really connect with the audience is by doing the work before the talk. How can you have radical impact on the audience? To do that, as a speaker, you have to detach entirely from your personal interests and focus instead on the audience’s. What being a keynote speaker means is being someone with impact. How does being a keynote speaker mean anything in this context? It doesn’t. They pocket their keynote speaker fees and board the plane. Most speakers talk a good game, get the gig hooked up, and then go in there and talk about things in a way so that their business will have a direct benefit. See, because it can’t really be about the speaker if the talk is going to effective. Have you hired some of these keynote speakers before? They weren’t really keynote speakers, were they? They didn’t really fit the definition of a keynote speaker that I articulated above.
Usually the speaker’s words aren’t well-retained, don’t hit on what the audience wants to know, and their message fades within a few hours of the talk. The keynote speaker’s defined role should be as an agent of change, to teach, motivate, and equip the people listening to act and think differently than they did before the speaker took the podium.īut unfortunately that’s not what really happens most of the time. There’s enough problems in society that need to be overcome. Successful keynote speakers are able to impart relevant knowledge to the audience that causes a dramatic and permanent shift in their behavior for the benefit of society. Let’s start with the definition of a keynote speaker.Īs I’ve said before in other blogs about keynote speaking:Ī keynote speaker is someone who motivates others with their words and actions as delivered in live presentation. I have a weekly newsletter in which I talk about financial advisor lead generation topics which is best described as “fun and irreverent.” So please subscribe! I am an irreverent and fun marketing consultant for financial advisors. I am a CFA® charterholder, financial services motivational speaker, and marketing consultant. Let’s talk about what a keynote speaker is, and what the signs are of a keynote speaker who has the ability to cause massive, permanent change to society.įor those of you who are new to my blog/podcast, my name is Sara. There are a ton of ho-hum keynote speakers out there, and they’re not really fulfilling the role they were meant to.
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